World Press Conference Leopard Trek

In Luxembourg in 2011 ISDC produced the “World Press Conference” for the presentation of the newly formed professional cycling team “Leopard Trek”. During the gala evening all the cyclists were introduced individually with unique world class show acts in between. With this project ISDC co-ordinated everything from the preliminary organisation as well as during the event itself. The main focus was on co-operating with all the invited reporters from the press, internet and audio-visual media.
ISDC directed the whole evening.